Blue ocean strategy is the most successful book on business masterplanning. How to create uncontested market space and make the competition irrelevant from the worlds largest community of rea. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. In this way, it swam into a blue ocean, offering a plastic watch at a price that allowed people to purchase two or three watches at one time.
Blue ocean strategy is a book published in 2005 and written by w. In a blue ocean because of the uniqueness of your offering you are able to service your customers in uncontested at least for now space. The expanded edition of blue ocean strategy, is metaphorical, witty, and almost biblical in its commentary of the bloody waters of competitive red ocean market forces. Flipkart is a blue ocean strategy, have used strategy canvas model, eliminate. You may or may not agree with the central philosophy, but you will be inspired. How to create uncontested market space and make competition irrelevant by w. Apple ventured into digital music in 2003 with its product itunes.
The shortest path to the answer is the blue ocean strategy book. Leading ecommerce company in india books founded in 2007 by lifestyle flipkart payment gateway services sachin bansal and binny bansal consumer goods ekart ws retail valued at 9760 cr. This blog post examines the companys strategy and using the four actions framework it analyses what the hotel chain eliminated, reduced, raised and created to differentiate itself from the competition. A path to innovation sbcproceedings of sbgames theme. Blue ocean strategy can be found on amazon blue ocean strategy. Chan kim and rene mauborgne, claimed that competition can be rendered irrelevant. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues. Blue ocean strategy introduces analytical tools to minimize risk. Best of dr vivek bindra monopoly blue ocean strategy. The strategy canvas visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents. Flipkart products are easily accessible through their official website. Did oyo rooms create a blue ocean within the indian hotel industry.
Flipkart products can be accessed through flipkarts software applications programs. Vivek bindra unveils the secret of accelerating your business growth to an exponential level. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. Flipkart envisioned to become indias number one online book store before launching its ecommerce platform. It is being published in a recordbreaking 46 languages and is a bestseller across five continents.
How to create uncontested market space and make the competition irrelevant book online at best prices in india on. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. Customers who prefer convenience and accessibility. Strategy case studies, growth strategy case studies ibscdc. The fundamental premise is that most companies fight competitors headtohead in the same space, chasing the same customers with very similar products, creating a bloodyred ocean in their feeding frenzy. The blue ocean strategy can be extremely rewarding, but can also be the most work.
Creating a blue ocean in indian retail ecommerce business. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. How to create uncontested market space and make the competition irrelevant by w. Competition is in every market, you cant escape it nor can you run away from it. The limitations of blue oceans strategies and an unexpected alternative author. Flipkart, an indian book retailer founded in 2007, diversified into other product categories. Blue ocean strategy tells how to stand out from your competitors. The metaphor defined in the book is that many companies compete with their rivals in bloody red oceans. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. How to create uncontested market space and make the competition irrelevant is a book that shows how companies can create their own unique niches. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
Flipkart originally started selling books and now have expanded to major electronics at a massive scale for adults and children. Apple users can download legal and high quality music at a reasonable price from itunes making traditional sources of distribution of music irrelevant. The blue ocean strategy works to create an untapped marketplace outside of the traditional market boundaries. Value innovation strategy competes in an uncontested market space.
A global bestseller and one of the best business strategy books available, blue ocean strategy challenges everything you thought you knew about strategic. This case has been evolved on the book blue ocean strategy coauthored by w. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. Chan kim and renee mauborgne, published by harvard business school press, boston, massachusetts, 2005, isbn 97815996192 blue ocean strategy is a business strategy book, first published on february 3, 2005. Get your hands on some of the bestsellers in the market by logging on to flipkart. Initially, flipkart sold only books through its eretail store with above 10 million titles distributed from warehouses in five cities and its personnel delivering the books to its customers. List the factors the customer cares about, and current dimensions of competition. The blue ocean strategy can be extremely rewarding, but can also be the most work intensive. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant.
Today, oyo rooms has a presence in 174 cities with over 4500 properties. Chan kim and renee mauborgne, with an objective to determine the strategy. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Blue ocean strategy is the best way to stand out in a crowded market. Apr, 2016 lets understand blue ocean strategy with the help of an example. The premise of the book is that companies can succeed by creating. Based on a study of 150 strategic moves spanning more than 100 years. Blue ocean strategy 1creating blue oceans 3 2 analytical tools and frameworks 23 part two.
First published in 2005, it was updated and expanded with fresh content in 2015. Achieved via the delivery of features that have a highest marginal benefit to customer needs. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. May 30, 2017 it reduced costs by using plastic instead of metal, for example, and reducing the parts in each watch from 150 to 50. Now, you can not only buy books online through flipkart, but also mobile phones, laptops, computer accessories, cameras, and lot of other categories. The risks of following a blue ocean strategy the adaptive.
Embraced by organizations and industries worldwide, blue ocean strategy is a global phenomenon that has sold over 4 million copies. Economics business and management books shop economics business and management books at indias best online shopping store. Flipkart amidst these companies came flipkart with what was said to be an innovative business model compared to its competitors. Chan kim and renee mauborgne, professors at insead. Summary of the book conventional business models are geared towards operating in the traditional market space.
The book caters to individuals, managers, and companies by providing valuable and authoritative resources on the topic. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Formulating blue ocean strategy 3reconstruct market boundaries 47 4focus on the big picture, not the numbers 81 5reach beyond existing demand 101 6 get the strategic sequence right 117 fmkim. Oyo rooms an indian example of blue ocean strategy. Flipkart, the company that began as an eretailer of books in 2007, had expanded its offerings to include electronics, shoes, apparel, and home furnishing over a period of time. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. This paper applies blue ocean strategy to the process of game design. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Poised for rapid growth fastest growing amongst asia pacific region. Blue ocean strategy is a theory explained in a 2005 book by w. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market.
Application of blue ocean strategy to the conceptualization of games. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. The authors argue that conceptualization is a crucial stage in game design, which should be based. May 14, 2020 the fundamental premise of the blue ocean strategy is that as opposed to continuing to compete in the red ocean, you should try to find new space in which to sell your goods and services. We need a different kind of mental make up to be in a saturated market. Blue ocean strategy including examples and pdf download. Flipkart is a leading destination for online shopping in india. Implications for firm strategy and industry configuration. It is being published in a recordbreaking 44 languages and is a w. Dan herman the vast red and blue oceans of the marketing world tsunamied into our awareness and vocabulary a few years ago, when two insead professors, w. Intelligent readers dont need help figuring that out. Value innovation value innovation is created in the region where a companys actions favorably affect both its cost structure and its value proposition to buyers.
This blog article is a overview of some of the key points of the book by w. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. I wish i could say my own pursuit of enlightenment led me to chan kim and renee mauborgnes masterpiece on embracing and leveraging difference. All in all, blue ocean strategy is a book worth reading. Flipkart has been making a series of strategic investments and acquisitions to stay on top of the cutthroat eretail space and may be due to its speculated ipo in the coming years. Blue ocean strategy is a bad book, but it is not your usual bad book. Pdf blue ocean strategy download full pdf book download. The authors of the bestselling book blue ocean strategy have spent over a decade exploring that question. This case study is useful in analyzing the growth strategies of flipkart and also the opportunities and challenges in the indian ecommerce segment. Blue ocean strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Strategy case studies, growth strategy case studies.
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